I have been interested in this product for quite some time, and finally decided to order it. Surprisingly, it is very similar to coffee, in taste, and in texture. It is good on it's own , but I like to mix it with my Carolina Coffee Company Country Harvest Blend. This is my new go-to in the morning. For me, it just makes for an enjoyable cup of coffee without too much acidity. At first I thought it was a bit pricey, but you only have to add a teaspoon of the Figbrew to a tablespoon or more coffee. So with 40 servings in the can, I think the price is fair. I would recommend this product for someone looking for a good, coffee alternative.