Who is FigBrew?
Our founder is a serial entrepreneur who loves coffee. Andy started drinking coffee at age 12 and quickly went down the rabbit hole. After exploring different coffee beans and brewing methods, he eventually developed sensitivity to the chlorogenic acid and caffeine. So Andy did what any trained scientist would do, he went to the books. Searching for an alternative health product was not intuitive, but he knew there was better out there. Most coffee alternatives try to convince customers to give up coffee altogether. But that's not what FigBrew does! We love coffee and our customers do to - they just have to step back.
After reading an article about how the British added roasted fig (among other things) to coffee during WWII to extend it, Andy was hooked. Immediately he began experimenting to find the perfect figs, and roasting and grind profiles. Eventually he found the perfect formula to enhance the flavor and reduce the amount of coffee beans required while eliminating the adverse health effects.
Now he's started a fig farm - something that a US coffee company can't do.
Why Figs?
Figs aren't like your typical fruit - because they're not fruits at all. Figs are inverted flowers and come with amazing health properties like prebiotics, antioxidants and vitamins. Combine that with the ease of brewing, and ability to easily mix with traditional coffee, and you have what we like to call A Brew With Benefits.
What About Coffee?
We get it, coffee has been a huge part of our lives as well. We're not trying to replace coffee, we want to increase and further the reach of coffee culture to include everyone. FigBrew can be mixed with your coffee to lower the caffeine and acidity or enjoy it by itself for a familiar coffee like experience.
So if you find yourself skipping that second cup because of the dreaded crash, or the stomach discomfort why not give FigBrew a try?