From fig harvest to packaging, FigBrew is committed to the environment and believes that all of us have a responsibility to help sustain the world we live in. Figs have been grown sustainably in the Mediterranean for thousands of years by growers who make an honest wage and who destroy forests to grow. It takes approximately 45% of the water required to generate the roasted fig needed for one cup than it does for coffee so figs are a better alternative just on the basis of sustainability. When you throw in health and taste reasons, makes you wonder why anyone is drinking anything else.