When a coffee-addicted tech entrepreneur tried to quit coffee once again he was reminded of the challenges of giving it all up. But it was more than the jolt of caffeine that he was giving up – it was the ritual of wrapping your hands around a hot cup of coffee in the morning, inhaling the aroma, and letting that complex taste run over your tongue. The acid and caffeine always came back to remind him: “I have always loved coffee. But coffee doesn’t love me.”
So, he did what any trained research scientist would do… he went to the history books. Searching for alternative health products was not intuitive, but he knew there was better out there. Enter the amazing fig. After reading an article about how the British used to add roasted fig to coffee during World War II to make it last longer, Andy started to experiment with different figs and different roasting and grinding profiles.
Fig is a superfruit - alkaline, naturally caffeine-free, and helps to regulate blood pressure - all the things that coffee does bad. And here we are — a coffee supplement that makes your favorite coffee healthier.
It's been 2019 since Andy drank a hot beverage that didn't have roasted fig. His favorite brew is 75% roasted fig and 25% coffee brewed using in an espresso machine.
I was never a stumble-out-of-bed-in-search-of-a-coffee person. To be honest, I found coffee bitter. So, when Andy served me my first cup of Figgee I was smitten.
I work on the day-to-day operations to share FigBrew near and far. I am proud to be part of the FigBrew team because we stand for more than just the brew. We believe in the environment and our impact on the planet. I love that we give back to leave the planet better, one cup at a time.