I enjoy coffee (and tea) quite a bit, and I’m always up to try a new flavor. However, I’ve learned to steer clear of “coffee alternatives” because they’re usually not great. FigBrew has changed my mind, they have truly unlocked the secret of a great coffee substitute!It’s very much like coffee, slightly nutty and sweet, with a robust, pleasant fig taste. It lacks the aroma of coffee, but then it isn’t coffee — it actually doesn’t have much of a smell. It brews exactly like any other pod, and “black” it tastes just like a fig flavored coffee, with almost no bitterness. Real dairy doesn’t curdle so you can doctor it up like your favorite joe; with cream and sugar, or more like tea with lemon juice and/or honey.Our whole family loves this stuff and it’s caffeine free, so no one has to worry about drinking one too late in the day. It’s perfect in place of a decaf coffee, or an herbal tea, comforting and satisfying. I really didn’t expect to enjoy this so much, but I think it’s a new house staple. I can’t think of a single reason not to give it 5 stars!! I’ve even started bring it with when I travel for work :)